Self-Publishing Promotions

One of the things I struggle with in Indie Author Life are the promotional aspects.

1. I make peanuts on my self-published work, so although I think everyone should read them, how do you reach everyone on peanuts?
2. I’m not naturally a “look at me” kind of person (more of a “why are you looking at me?” kind of person), so I don’t like to bombard social media with things about my work.

In trade publishing, the publisher often has a marketing and publicity department to take care of promotional things, though an author is expected to promote and market the work more and more these days.

Things I’ve Done To Promote:

-Obviously, social media.

-Make wicked easy graphics using PowerPoint or, when I have something to promote, like a new story or a Kindle Countdown Deal. People seem to respond to pictures more readily than a block of text on an author Facebook page.

Example of an easy graphic

-A few blogging friends were kind enough to review my book on their blog or interviewed me or shared my posts and news around. Never underestimate the power of Internet word-of-mouth.

-Paid for a very few ads in ebook newsletters. There are a number of newsletters and blogs, for every genre and type of work, but finding them and booking your place in them is often the hard part, along with picking them judiciously because the cost adds up.

The biggest one–and the most expensive and hardest to get into–is Bookbub, but there is also Robin Reads, Book Goodies, ENT Publishing, Great Books Great Deals, BookZio, GenrePulse, Bargain Booksy, Sweet Free Reads

Seriously. There many of them and they all have their own requirements before they’ll take your book, so check any out to make they take your genre, the length of your book, that they don’t require a certain number of reviews, etc.

Other Things That People Do To Promote Their Work:

-Giveaways: These could be Amazon giveaways or Goodreads giveaways or Rafflecopter giveaways. Giveaways are popular. Who doesn’t like free stuff, right?

-Reviews: Sometimes indie authors spread ARCs (Advanced Reading Copies) around to reviewers, in the hopes that those readers will actually post a review of the book somewhere and thus, entice others to buy the book

-Blog tours: I’ve hosted plenty of authors on this blog as part of their cover reveals or release blog tours. There are companies out there who will organize blog tours for you, but the ones I’ve hosted are tours organized by the authors themselves.

-Conventions: If an author is writing in a particular genre and that genre has a convention, it’s possible to book a spot for a table or booth.

What are some things you’ve done or seen or would like to try to promote your work?

10 thoughts on “Self-Publishing Promotions

  1. \”Why are you looking at me\” kind of person. LOL! That's definitely me. I do want people to look at my book though. ^_^ I'm looking into a company that organizes blog tours for paranormal books. I'm also trying to make a list of possible people I can bug about ARCs. I don't know if I have enough nerve to go to a convention, but it's kind of like, \”should I try though?\” since there's one in Nashville every summer that's perfect for my genre. Nervewracking! I don't want to be one of those authors that just stares at people who come up to their table. People did that to me last time. LOL! I tried to be understanding, but gah! Plus, you need physical books, and I'd have to order some and then haul them over there and then haul back the ones that don't sell…


  2. I love your thoughts on promotions and want to try out a few of your ideas. I hope you don't mind if I use your suggestion to use the graphic in promoting my upcoming Kindle Countdown. Now I just need to see if my limited knowledge of Powerpoint will result in a graphic as nice as yours! Thanks.


  3. I mean, maybe you could wait until you have two books to try a convention? You've already done conferences. If you have two, more to sell? Of course, this depends on whether you're doing print copies or not.


  4. They're not really my ideas so much as things I've collected over the years of observing others who are self-publishing. worked better for making quick graphics, though, than PowerPoint, but both of them did the trick.


  5. You've got some great thoughts on promotions. I don't even have anything to add–that's how awesome you are. Guest speaking engagements? Rubbing shoulders with librarians? Really, that's all I can contribute.


  6. I see this as one of the biggest challenges authors face now-a-days. Authors usually aren't exactly happy, 'let's get social' people, and yet they have to act like marketers (which are VERY social). Newsletters are supposedly helpful too…or so I'm told. It sounds like you've covered all bases 🙂


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