One of the things I struggle with in Indie Author Life are the promotional aspects.
1. I make peanuts on my self-published work, so although I think everyone should read them, how do you reach everyone on peanuts?
2. I’m not naturally a “look at me” kind of person (more of a “why are you looking at me?” kind of person), so I don’t like to bombard social media with things about my work.
In trade publishing, the publisher often has a marketing and publicity department to take care of promotional things, though an author is expected to promote and market the work more and more these days.
Things I’ve Done To Promote:
-Obviously, social media.
-Make wicked easy graphics using PowerPoint or Picmonkey.com, when I have something to promote, like a new story or a Kindle Countdown Deal. People seem to respond to pictures more readily than a block of text on an author Facebook page.
|Example of an easy graphic|
-A few blogging friends were kind enough to review my book on their blog or interviewed me or shared my posts and news around. Never underestimate the power of Internet word-of-mouth.
-Paid for a very few ads in ebook newsletters. There are a number of newsletters and blogs, for every genre and type of work, but finding them and booking your place in them is often the hard part, along with picking them judiciously because the cost adds up.
Seriously. There many of them and they all have their own requirements before they’ll take your book, so check any out to make they take your genre, the length of your book, that they don’t require a certain number of reviews, etc.
Other Things That People Do To Promote Their Work:
-Giveaways: These could be Amazon giveaways or Goodreads giveaways or Rafflecopter giveaways. Giveaways are popular. Who doesn’t like free stuff, right?
-Reviews: Sometimes indie authors spread ARCs (Advanced Reading Copies) around to reviewers, in the hopes that those readers will actually post a review of the book somewhere and thus, entice others to buy the book
-Blog tours: I’ve hosted plenty of authors on this blog as part of their cover reveals or release blog tours. There are companies out there who will organize blog tours for you, but the ones I’ve hosted are tours organized by the authors themselves.
-Conventions: If an author is writing in a particular genre and that genre has a convention, it’s possible to book a spot for a table or booth.
What are some things you’ve done or seen or would like to try to promote your work?